À l’est, du nouveau. À Tallinn, la capitale estonienne, Tommy Cash bouscule depuis 2014 les codes du rap, à grands coups de vidéos éloquentes et déconcertantes – Winaloto vaut à ce titre le détour. Venu au hip-hop par la danse, l’homme s’est nourri plus que de raison des premiers disques d’Eminem et de Kanye West – Kanye East, annonce fièrement l’un de ses tee-shirts – et assène un flow inquiétant sur des musiques post-industrielles. Original, insaisissable, un rien « barré », déjà repéré par nombre de médias internationaux et idole en son pays, Tommy Cash est bien parti pour rafler la mise.
Tommy Cash, the globally renowned conceptual artist and musician, today releases the visual for his brand new track ‘X-RAY’, the next in a long line of creatively ambitious projects that sees Tommy pushing himself above his peers once again. The track is taken from his upcoming and long-awaiting debut record ‘¥€$’, out November 30th.
‘X-Ray’, produced by PC Music collaborator Danny L Harle, brings you Tommy at his most high tempo and frenetic. With Danny L Harle pulling in 90s trance and rave influences the track is on one side Tommy at his most full on and vibrant and at the same time full of pop hooks and touches. The accompanying video, co-directed by Tommy and Anna-Lisa Himma and styled by Himma, welcomes you into another new world.
‘¥€$’, out November 30th, features an eclectic collection of production credits from genre pushing artists including Boys Noize, Amnesia Scanner, A. G. Cook and Danny L Harle, as well as guest appearances from some incredible and unexpected names; creating a unique musical landscape that Tommy traverses and ties together in his own perfect way.
Over the past twelve months Tommy’s cult following has grown at a rapid rate; whilst he’s graced the cover of French style-bible Antidote and finished #8 in Dazed Magazine’s infamous ‘Dazed 100’ list, he’s also opened for Rick Owens’ SS19 show and performed with Charli XCX on her ‘Pop 2’ tour.
Last week he announced his biggest ever headline appearance to date, to take place on December 29th with a ‘Gathering’ at the 10,000 capacity Saku Arena in Tallinn, Estonia. More ‘Gatherings’ to follow next year, full details below.